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Information page on merger matters

12 January 2022

Updated: 12 June 2025

On this page, you can find information on the status of merger cases under investigation by the Competition Authority. Further down the page, you can also see a list of cases that have been investigated during the year. Finally, you will also find more detailed information on the deadlines and procedure for merger cases. Please note that merger cases may be at a preliminary phase, but such preliminary discussions are subject to confidentiality and these cases will not appear on the list below. 

Merger case for consideration:

 Merger

Date of receipt of a satisfactory merger notification

Phase l or ll   Deadline for the relevant phase
 Merger of Másbúðir ehf., Leitar I slhf., Fit Food ehf. and Pure Performance ehf.  14 May 2025 I 23 June 2025
 The merger of Icelandia Travel Agency Ltd. (Kynnisferðir, Flybus, etc.) and part of Reykjavík Sightseeing Invest Ltd. (Greyline, Airport Direct, etc.) 23 May 2025  I 2 July 2025
Merger of Terra Unitaries Ltd. and Tæki.is Ltd. 27 May 2025 I 4th July 2025
 Purchase of 201 Hotel ehf. by Flóra Hotels ehf.  4 June 2025  I 11 July 2025
 Purchase by Samhentir – Kassagerð hf.
at Plastco Ltd.
4 June 2025  I  11 July 2025
 Merger of Hamravallar ehf. and Verkland ehf. 10 June 2025   I 16 July 2025 
 The acquisition of Kraft ehf. by ST holding ehf. (Steypustöðin o.fl.) and Mókolls ehf.  10 June 2025  I  16 July 2025

Merger cases concluded 2025:

Decision Merger
20/2025 Acquisition of Happy Campers ehf. by Arctic Adventures hf. 
19/2025 Merger of Heima hf., Gróskuhf. and Gróðurhúsið hf. 
 In progress Merger of UK Investments Ltd. (Kraftvélar ehf., Bílanaust ehf. etc.), and Vélaverkstæði Þóris ehf. 
18/2025 Purchase of Tryggvagötu ehf. by Kaup Heima hf. 
17/2025 Merger of Stamina Ltd. and Helgi Einar Nonni Ltd. (The Golf Clubhouse) 
16/2025 Purchase of Sjávarsýn ehf. by Köfunarþjónustan ehf.
 15/2025 Purchase of the media operations of Sólartún ehf. (Mannlíf) by Sameinaða útgáfufélagið ehf.
 In progress Merger of Samkaup hf. and Atla ehf. (Heimkaup) 
14/2025 The acquisition of Ankra ehf by Ölgerð Egils Skallagrímssonar hf. 
13/2025 The acquisition of Lyf og heilsu, LHH25 ehf., by Alfa Framtaks, AU 26 ehf. 
11/2025 Merger of IS Haf Investments Ltd and NP Innovation AB 
10/2025 Purchase of DS Solutions Ltd. by Fagkaupa ehf. 
8/2025 Merger of Starfish Bidco, Benchmark Genetis and Benchmark Norway 
7/2025 Purchase of Jökla ehf., Hekla at Stillingu hf. 
6/2025 The acquisition of Internet á Íslandi hf. (ISNIC) by SÍA IV L.L.C. and Stefnis hf. 
In progress The acquisition of TM Insurance Ltd. by Landsbankinn hf. (finished with agreement)
The acquisition by Míla hf. of the fibre-optic network of Eyglóar eignarhaldsfélags ehf. (Notice withdrawn)* 
In progress Merger of Fagkaupa ehf. and Jóhanns Ólafssonar & Co. ehf.finished with agreement)
9/2025 The acquisition by Síminn hf. of part of the operations of Rapyd Europe hf. 
 4/2025 The acquisition of Hotel Eyja by Alfa Framtaks, AU 23 ehf. 
  3/2025 The purchase of Gunnars ehf. by Myllunnar-Ora ehf. 
  1/2025 Purchase of KAPP etc. at 3X Skagan 
Merger of Styrkáss hf., Kletts sölu og þjónustu ehf., and Krafts ehf.Notice withdrawn)*

The Competition Authority provides a more detailed account of the case's resolution on its website.

Mergers concluded in 2024:

 Decision Merger 
32/2024 Purchase of Lyfju hf. by Festi hf. 
31/2024 Merger of Jökla ehf., Hekla ehf. and Dekkjasalan ehf. 
27/2024 Merger of Kaldalóns ehf. and K190 ehf. 
26/2024 The acquisition by Síminn hf. of all shares in Noona Iceland ehf. 
25/2024  Merger of Kristins ehf. and Eva consortium ehf.
24/2024 Merger of SÍA IV Ltd., Stefnis Ltd. and Örn Ltd.
23/2024

         Purchase
Arctic Adventures hf. owns ST Holding ehf. and Special Tours ehf.

22/2024 Merger of Skírnis ehf. and Prime Hotels ehf.
20/2024 The acquisition of Íslensk verðbréf hf. by Kaup Skaga hf. (VÍS). 
19/2024 Merger of TK bílar ehf. and Bílaverkstæðis Austurlands ehf. 
 18/2024

Merger of Ísafold Capital Partners hf., IC 1 ehf. and Steinsteypunnar ehf.

16/2024 Merger of Vara ehf., Stekkur ehf. and Securitas hf. 
15/2024 Merger of Síminn hf., BBI ehf., Billboard ehf. and Dengsi ehf. 
14/2024 Merger of Terra Eininga ehf. and Öryggisgirðinga ehf. 
13/2024  Purchase of Búvís ehf. by Skeljungur ehf. 
The purchase by Síldarvinnslan hf. of a 50% stake in Ice Fresh Seafood ehf.
of Samherji Ltd. (tNotice withdrawn)
11/2024 Merger of AU 23 ehf. and Magmahótel ehf. 
30/2024  Merger of Hornsteins Ltd. and Gravel and Sand Ltd.
The takeover of Eik Fasteignafélag hf. by Reginn hf. (Notice withdrawn)*
10/2024  Purchase of a printing press, etc., by Landsprent ehf. from the bankruptcy estate of Torg ehf. 
9/2024  Ardian's acquisition of Verne Global hf. 
8/2024 Merger of M10 ehf., Samhentra Kassagerðar hf. and Sampack ehf. 
7/2024 Samhentra Packaging Ltd.'s acquisition of Formar Ltd. 
6/2024 Merger of SRE III Ltd, Stefnis Ltd and Heimstaden Ltd. 
5/2024  The purchase by Eggs ehf. of all shares in Bílaleigu Flugleiða ehf. 
4/2024 Merger of Styrkás hf., Stólpa gáma ehf., Stólpa ehf., etc. 
3/2024 Thermo Fisher Scientific's acquisition of Olink Holding AB 

Handling of merger cases and procedural speed

The Competition Authority endeavours to resolve cases in the shortest possible time, but by its very nature, investigations into proposed mergers can be complex and comprehensive. While an investigation is underway, the merger must not be implemented.

The Competition Authority will not investigate a merger until a sufficient merger notification has been submitted to the Authority. In other words, this means that the merger notification in question complies with the Competition Authority's rules on notifications and merger proceedings and therefore contains the necessary information on matters that may be relevant to the assessment of the merger's effects on competition.

When a merger notification has been received which the Competition Authority deems sufficient, statutory time limits begin to run. and then the merger appears on the summary above.

The Competition Authority and companies can also have pre-notification merger discussions to prepare the notification and the subsequent proceedings. Such discussions are confidential and take place before a notification is submitted and before any deadlines begin to run.

Deadlines in merger cases

The Competition Authority has 25 working days for an assessment of the competitive effects of a merger after it has been duly notified. At this stage, the investigation is considered to be at the „phase l.“

If the Competition Authority deems there to be grounds for a further investigation into the competitive effects of a merger, the authority shall notify the merging parties. That part of the investigation is called „phase two.“

The decision of the Competition Authority to annul or impose conditions on a merger shall be made available, no later than 90 working days after the relevant companies were sent a notification of a further investigation into the merger (i.e. a Phase II notification).

If merger parties, who have requested settlement talks with the Competition Authority, submit possible conditions for the merger on the 55th business day of the second phase of the investigation or later, the deadline for the merger investigation is automatically extended by 15 business days.

At the request of the merging parties, the Competition Authority is permitted to extend the above-mentioned merger investigation deadlines by up to 20 working days.

All notified mergers are investigated by the Competition Authority to determine whether a dominant position will be created or strengthened, or whether they will otherwise lead to a significant distortion of competition in the market. If this is not the case, the mergers are approved without intervention from the Competition Authority.

Read more here on mergers in general and Further information is available here. on merger notifications.

Mergers concluded in 2023:

Decision Merger
48/2023 Merger of Vélsmiðja Orms ehf. and Stálsmiðjunnar-Framtaks ehf.
47/2023 Purchase by Viking Car Rental ehf of part of the operations of Amazingtours ehf.
46/2023

The purchase by IS Haf Investments Ltd. of at least a 40.1% stake in KAPP Ltd. 

45/2023 The acquisition by Deloitte ehf. of the assets and business of Ernst & Young ehf.
44/2023 Merger of Opinna Kerfa ehf. and TRS ehf.
43/2023 Norvik hf.'s acquisition of Bergs Timber AB
42/2023 The acquisition of Já hf. by Síma hf.
41/2023

Merger of Alfa framtaks ehf., Umbreytingar II slhf., AU 23 ehf. and Hríseyjar ehf. 

40/2023  The purchase of flats by the Búseta housing cooperative in
owned by Heimstaden ehf. 
39/2023 Purchase of all shares in Djúpalón ehf. by Innness ehf.
38/2023 Merger
Alfa Framtaks ehf., Umbreytingar II slhf., AU 24 ehf. and Reykjafells ehf.
37/2023 The purchase of Sýn hf.'s core network by Ljósleiðarinn ehf.
36/2023 Merger of Landsbréfa hf., Horns IV slhf., Skeljar fjárfestingafélags ehf. and Styrkáss ehf.
35/2023 The acquisition of Thekkning – Tristan hf. by Wise Solutions ehf.
34/2023 Merger of Vekru ehf./Bílaumboðsins Öskju ehf. and Dekkjahallarinnar ehf.
32/2023 Merger of M Invest ehf. and Metatron ehf.
31/2023 Acquisition of Öryggismiðstöð by L1234 ehf., VEX I slhf. etc.
Icelandic Ltd.
27/2023 The acquisition by Vátryggingafélag Íslands hf. of all the shares in Fossar Investment Bank hf.
26/2023 Merger of Landsbréfafélagið hf. and TFll slhf. 
25/2023 Merger of Horns IV Ltd and REA ehf.
23/2023 Merger of Travel Connect Ltd. and Iceland Unlimited Ltd.
22/2023 Eðalfang ehf.'s acquisition of a majority stake in 101 Seafood ehf.
21/2023 Merger of Umbreytingar II slhf., AU 23 ehf. and
Hotel Hamars ehf.
20/2023

Merger of Umbreytingar II slhf., AU 23 ehf. and
Hótel Hafnar Ltd.

19/2023 Merger
Orkunnar IS ehf., Skel fjárfestingafélags hf. and Wedo ehf. 
18/2023 Purchase of Apóteki Hafnarfjarðar ehf. by Lyfja og heilsa hf.
17/2023 Merger of Fálkinn Ísmar Ltd. and Iðnvélar Ltd.
16/2023 Ardian's acquisition of all shares in Míla ehf. from Síminn hf.
15/2023 Purchase of Mat og pökkun ehf. by Artasan ehf. 
14/2023 Acquisition of Five Degrees Holding B.V. by Topicus.com B.V.
13/2023 Merger of Vinnslustöðin, Ós Fisheries and Leo Seafood

12/2023

Sale of Gleðipinnar II – merger of Gleðipinnar Ltd., Kaupfélag Skagfirðinga Cooperative Society Ltd., Háa klettar ehf., Granat Ltd., Hinir ehf., Jöklaborg ehf., Eldheima ehf. and ÞR ehf.

11/2023

Sale of Gleðipinnar I – merger of Gleðipinnar Ltd., Kaupfélag Skagfirðinga Cooperative Society Ltd., and Hái klettur Ltd.

10/2023 Merger of Ísfélag Vestmannaeyja hf. and Rammi hf.
9/2023 The acquisition of Concept Events by Sena and Draupnis Investment Company
8/2023 A joint project by Origo and Borealis Data Center to provide high-performance computing (HPC) services
7/2023 Purchase by Pac1501 ehf. of part of the operations of Allrahanda GL ehf.
6/2023

Merger
Skel fjárfestingafélags ehf., Skeljungs ehf. and Kletts – sölu og þjónustu ehf. 

5/2023 Merger of Hampiðjan hf. and Mørenot
3/2023 Alfa Initiative's takeover bid for Origo
2/2023 The merger of Stundin and Kjarninn
1/2023 Merger of Kaupfélag Skagfirðinga svf. and Gunnars ehf.

Mergers concluded in 2022:

 Decision  Merger
30/2022 Merger of Langasjávar ehf. and K-102 ehf./Freyju
29/2022 Merger of SalMar ASA and NTS ASA
28/2022 The merger of Síldarvinnslan and Vísir
27/2022 Purchase of a share in Eðalfangi ehf. by Horns IV slhf.
26/2022 Merger of Top ehf./Bílaumboðið Öskja ehf. and Lotus Car Rental ehf.
25/2022 The acquisition of Jarðborunum hf. by Archer Norge AS and Kaldbaks ehf.
24/2022 Merger of Heimilistækja ehf. and Ásbjörns Ólafssonar ehf.
23/2022 Purchases of Eldum rétt ehf. by Haga hf.
22/2022 Merger of Fagkaupa ehf. and BG Fossberg ehf.
21/2022 Merger of Nesnúps ehf. and Aflhluta ehf.
20/2022 Merger of Innness ehf. and Örka Heilsuvara ehf.
19/2022 Purchase of Egg ehf. by Mítra ehf.
18/2022 Arnarlax hf.'s acquisition of the fish farm Ísþór hf.
17/2022 Purchase of Expert ehf., Expert kæling, 1311 Heild and Fossraf ehf. by Fastus ehf.
16/2022 The acquisition of shares in Klasa ehf. by KLS ehf., Reginn hf. and Hagar hf.
15/2022 Merger of Fagkaupa ehf. and Hagblikks ehf. 
13/2022 Merger of Rapyd and Valitor
12/2022 Rotovia hf.'s acquisition of all shares in Promens
11/2022 Merger of Fagkaupa ehf. and ÍJ ehf. 
10/2022 Purchase of Heimsferðir ehf. by Íslands ferðaskrifstofa ehf.
9/2022 Purchase of Steingarður ehf. by Gröfu og grjóts ehf. 
8/2022  The acquisition by Rubix Íslandi ehf. of all shares in Verkfærasalan ehf. 
6/2022 Merger of Nesfisks ehf. and Flatfisks hf. 
5/2022 Purchase of Auðkenni ehf by the State Treasury.
4/2022 Horn's IV acquisition of the 22% share in S4S ehf.
3/2022 Purchase of Límtré Vírnet ehf. by Stekkur Investment Company ehf.
2/2022 Purchase of Snóki Services Ltd. by Hreinsitækni ehf.
1/2022 Merger of Opinna kerfa ehf. and Premis ehf.

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