On 1 March 2011, changes to the labelling of various meat products in supermarkets came into effect. The changes involve meat processing companies ceasing to pre-price standard-weight packs for supermarkets, including most types of sausages, ready meals and most types of cold cuts. Pre-labelling refers to when a meat processing company or other suppliers label products with the retail price used by a shop, making the price part of the information on the supplier's label.
On 1 June 2011, the same will apply to meat products that are not of a standard weight, such as lamb racks, tray-packed chicken breasts, etc. From this point on, pre-packaged labelling of meat products will therefore largely become a thing of the past.
These changes are part of ending and combating the breaches of which Hagar and certain meat processing companies were found guilty. A brief account of the circumstances is warranted. Further information on the matter can be found on this information page.
Post Pál Gunnars Pálsson, Director-General of the Competition Authority.
Post Steingrímur Ægisson, Director at the Competition Authority.
Report No. 1/2008 Commercial agreements between suppliers and other business collaborations in the food market.
Questions and answers regarding changes to the labelling of meat products.
It is clear that the forthcoming changes to the labelling of meat products, as described, for example, in the Competition Authority's article no. 1/2011, have raised various questions for consumers and businesses. For your information, some of these are answered below.
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