Merger of Síminn hf., BBI ehf., Billboard ehf. and Dengsi ehf.

This decision concerns the acquisition by Síminn of all the shares in Billboard ehf. and other companies. Síminn hf. is, among other things, a telecommunications company and media provider, which also operates in the market for television advertising. The acquired companies operate in the market for outdoor advertising. Although these are related markets, foreign competition law practice indicates that outdoor advertising constitutes a distinct market. The Competition Authority concluded that the available circumstances and information did not indicate that the merger would harm competition. The investigation was therefore closed at the first phase on 15 March 2024.