Request for an exemption for standardised measurement of public use of online media in Iceland

Decision on the cooperation between certain online media, advertising service providers (publishers) and Markaðs- og miðlarannsóknir ehf. (MMR), regarding harmonised measurement of public use of online media in Iceland. The companies had requested an exemption from the provisions of competition law which prohibit anti-competitive cooperation between companies. The exemption has now been granted subject to specific conditions, which are primarily aimed at ensuring that the cooperation between the companies in question facilitates access for new and smaller companies to the market for online media and the market for advertising services.