Merger of Másbúðir ehf., Fit Food ehf. and Pure Performance ehf.

The parties to the merger are Másbúðir ehf., Fit Food ehf. and Pure Performance ehf. On 18 December 2024, a purchase agreement was signed between Másbúðir and Þrastaþing ehf., the seller of Fit Food, for all the shares in the company. Furthermore, Másbúðir has entered into an agreement to acquire the company Pure Performance. The merger filing states that Fit Food's activities involve the import, marketing and sale of health-promoting products. Pure Performance's operations are in the same market. Másbúðir, however, is a Search Fund that invests in small and medium-sized companies.