Purchase of Iceland Unlimited ehf. by Travel Connect hf.

The Competition Authority has been considering the acquisition of Iceland Unlimited ehf. by Travel Connect hf. In accordance with previous decisions of the Competition Authority, the Authority considers that the merging parties operate in the travel agency market, i.e. the sale of organised tours to and from Iceland by domestic travel agencies.

Following an investigation into the merger, the Competition Authority concluded that the merger would not result in the creation or strengthening of a dominant position, nor would it otherwise significantly distort competition. The Competition Authority will therefore take no further action regarding the merger and concludes the proceedings at the first-phase stage.