Merger of Heimilistækja ehf. and Ásbjörns Ólafssonar ehf.

The Competition Authority has been reviewing the merger of Heimilistækja ehf. and Ásbjörns Ólafssonar ehf. According to the merger notification, the main overlap in the companies' activities is in the market for the sale of household goods, where Ásbjörn Ólafsson operates mainly at the wholesale level, while Heimilistæki operates primarily at the retail level.

Following an investigation and having regard to the evidence, the Competition Authority is of the opinion that the merger does not prevent effective competition and therefore does not result in the creation of a dominant position. Furthermore, it does not otherwise lead to a significant distortion of competition in the market. Therefore, there are no grounds to take action regarding the merger under Article 17(c) of the Competition Act No. 44/2005.