Telefunken's breach of the terms of its settlement with the Competition Authority over the sale of the English Premier League on Síminn Sport.

The Competition Authority concluded that Síminn hf. had
violated two agreements that the company made with the supervisory authority in 2015. By
In the settlement, Síminn hf. agreed to comply with certain conditions. Those conditions
They banned, among other things, Telenor from bundling telecommunications services and linear
subscription television (Article 3 of Decision No 20/2015), obliged Síminn to
keep different service components separate (Article 19 of Decision No 6/2015), and
ensure that the transfer of customers' services to competitors would not have
impact on their other terms with Síman hf. (Article 20 of Decision 6/2015). By this
to sell English football on the Sports Channel as part of the Home Package with that
on the pricing and terms of trade revealed by the investigation, considered
The Competition Authority found that Síminn hf. had breached these conditions. It would then be a case of
Repeated breach of Article 3 of the agreement in Decision No. 20/2015. Agreements are binding.
for companies that are subject to them and it is very important that companies comply
conditions of settlement. The said conditions are, inter alia, intended to prevent Síminn
can in the above-mentioned manner restrict competition to the detriment of the public. Then
The Competition Authority considered the offence by Síminn to be serious and fined the company 500
millions of kroner.