Merger of Síminn hf. and Noona Iceland ehf

The merger concerned primarily the markets for booking systems, marketplaces, and retail markets for telecommunications services, particularly to businesses. Síminn and Noona operate in different but related markets, and the merger therefore entails no or limited concentration. The investigation concerned, among other things, possible exclusionary effects due to interlinkage, bundling and the transfer of market power from one sector to another. The case was closed without intervention as the evidence did not indicate a likelihood of a significant adverse effect on competition.