The purchase of Gunnars ehf by Myllunnar-Ora ehf

With this decision, the Competition Authority has taken a position on the acquisition of Gunnars ehf. by Myllunnar-Ora ehf., in accordance with the provisions of Article 17 of the Competition Act. The effects of the merger are primarily felt in the markets for pure mayonnaise and other ready-made cold sauces.

 Based on the available evidence, the Competition Authority is of the opinion that there are no indications that a dominant position will be created or strengthened as a result of the merger, such that the combined undertaking could, to a significant extent, behave independently of its competitors or customers. Strong competitors operate in the relevant markets, larger than the combined company, in both the production and import of the products in question. Furthermore, there is nothing to suggest that the merger would significantly distort competition. 

For these reasons, the Competition Authority finds neither grounds to take action concerning the merger nor to investigate it further, and therefore concludes the case at the first phase.