Purchase of all shares in Plastco ehf by Samhentra Kassagerðar hf.

The Competition Authority took a position on the acquisition by Samhent Kassagerð hf. of all shares in Plastco ehf. The notification of the merger was received on 4 June 2025, and the case was closed on 10 July of the same year in Phase I without further investigation. Samhentir is a wholesaler that offers complete solutions in packaging and consumables, without its own manufacturing, whereas Plastco is a family-owned company that specialises in packaging machines, specialised packaging, and services related to machines and software. The companies' operations overlap mainly in the flexible packaging market and in the overall market for the resale of machinery for food and industrial processing, including packaging machines, weighing and dosing machines, printing and labelling machines, automation and control equipment, and spare parts.

The merging parties estimated the combined company's market share in the flexible packaging market to be between 15–20%, rising to 25% if Bergplast's sales were included. In the overall market for the resale of machinery to the food industry, the share was estimated at around 20%. In the opinion of the Competition Authority, there were no indications that the merger would create or strengthen a dominant market position or significantly distort competition. In light of the available data and the views of market players, the authority saw no reason for intervention and closed the case without further action.