{"id":28,"date":"2025-06-16T16:44:51","date_gmt":"2025-06-16T16:44:51","guid":{"rendered":"https:\/\/www.samkeppni.is\/?page_id=28"},"modified":"2026-06-04T12:23:28","modified_gmt":"2026-06-04T12:23:28","slug":"home","status":"publish","type":"page","link":"https:\/\/www.samkeppni.is\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<section class=\"bde-section-28-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-28-101 bde-columns\"><div class=\"bde-column-28-102 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-224 bde-div border-light\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-28-103 bde-heading\" data-entrance=\"fade\">\nEffective competition enforcement delivers significant macroeconomic benefits\n<\/h1><div class=\"bde-code-block-28-105 bde-code-block\" data-entrance=\"fade\">\n\n            <div class=\"header-search-container\" data-search-type=\"autosuggest\" >\n            <div class=\"autosuggest-wrapper\"><\/div>\n        <\/div>\n    \n\n\n<\/div><div class=\"bde-div-28-279 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-28-278 bde-text\">\nShortcuts\n<\/div><div class=\"bde-div-28-106 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-107 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/solutions\/\" target=\"_self\" data-type=\"url\">\n  Solutions\n\n<\/a><a class=\"bde-text-link-28-109 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/release\/\" target=\"_self\" data-type=\"url\">\n  Published material\n\n<\/a><a class=\"bde-text-link-28-108 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/complaints-and-enquiries\/\" target=\"_self\" data-type=\"url\">\n  Complaints and enquiries\n\n<\/a><a class=\"bde-text-link-28-110 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/log-and-rules\/\" target=\"_self\" data-type=\"url\">\n  Laws and regulations\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-28-225 bde-div border-light\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-175 bde-heading\" data-entrance=\"fade\">\nIn focus\n<\/h2><div class=\"bde-post-loop-28-194 bde-post-loop\"><div class=\"bde-loop bde-loop-list ee-posts ee-posts-list\">    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-container-link-9601-104-153891-9601-1 bde-container-link bde-container-link-9601-104 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/landsrettur-leggur-fyrir-heradsdom-ad-fjalla-um-ologmaett-samrad-samskipa-og-eimskips\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9601-106-153891-9601-1 bde-image2 bde-image2-9601-106\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-150x150.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-scaled.jpg.webp 2560w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1024x681.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-2048x1363.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-18x12.jpg.webp 18w\" sizes=\"(max-width: 150px) 100vw, 150px\"><div class=\"bde-text-9601-105-153891-9601-1 bde-text bde-text-9601-105\">\nThe Court of Appeal directs the district court to consider the illegal collusion between Samskip and Eimskip.\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-container-link-9601-104-146745-9601-1 bde-container-link bde-container-link-9601-104 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/islendingar-greida-55-prosent-haerra-verd-fyrir-matvoru-en-ibuar-esb\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9601-106-146745-9601-1 bde-image2 bde-image2-9601-106\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-150x150.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-scaled.jpg.webp 2560w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1536x926.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-2048x1235.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-18x12.jpg.webp 18w\" sizes=\"(max-width: 150px) 100vw, 150px\"><div class=\"bde-text-9601-105-146745-9601-1 bde-text bde-text-9601-105\">\nIcelanders pay 55 per cent more for food than EU residents.\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-container-link-9601-104-139779-9601-1 bde-container-link bde-container-link-9601-104 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samrunatilkynning-vegna-kaupa-lyfju-a-borgar-apoteki-afturkollud\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9601-106-139779-9601-1 bde-image2 bde-image2-9601-106\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-150x150.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek.jpg.webp 2120w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1536x927.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-2048x1236.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-18x12.jpg.webp 18w\" sizes=\"(max-width: 150px) 100vw, 150px\"><div class=\"bde-text-9601-105-139779-9601-1 bde-text bde-text-9601-105\">\nMerger notification regarding Lyfju's acquisition of Borgar Ap\u00f3tek withdrawn\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-container-link-9601-104-138541-9601-1 bde-container-link bde-container-link-9601-104 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-fylgist-med-uttekt-nordmanna-a-bankamarkadi\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9601-106-138541-9601-1 bde-image2 bde-image2-9601-106\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-150x150.jpg.webp\" alt=\"P\u00e1ll Gunnar P\u00e1lsson, Director-General of the Competition Authority. Composite image\/CAP\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur.jpg.webp 936w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 150px) 100vw, 150px\"><div class=\"bde-text-9601-105-138541-9601-1 bde-text bde-text-9601-105\">\nThe Competition Authority monitors the Norwegians' review of the banking market\n<\/div>\n\n<\/a>    <\/div>\n<\/div>\r\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-111 bde-column\" fetchpriority=\"high\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-112 bde-div\">\n  \n  \n\t\n\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-28-119 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-28-120 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-287 bde-heading\">\nLatest news &amp; articles\n<\/h2><div class=\"bde-button-28-122 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/release\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">All news and published material<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-post-loop-28-123 bde-post-loop\" data-entrance=\"slideUp\"><div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"123\"><div class=\"swiper\"><div class=\"bde-loop bde-loop-slider ee-posts ee-posts-slider swiper-wrapper\">    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-153891-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/landsrettur-leggur-fyrir-heradsdom-ad-fjalla-um-ologmaett-samrad-samskipa-og-eimskips\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-153891-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1024x681.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-2048x1363.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-153891-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-153891-7562-1 bde-heading bde-heading-7562-100\">\nThe Court of Appeal directs the district court to consider the illegal collusion between Samskip and Eimskip.\n<\/h3><div class=\"bde-text-7562-106-153891-7562-1 bde-text bde-text-7562-106\">\nThe Court of Appeal has overturned a district court's dismissal order and directed a district judge to hear the case of the Competition Authority against Samskip...\n<\/div><ul class=\"bde-post-meta-7562-102-153891-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">15 June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><span class=\"ee-postmeta-term\">In focus<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-146745-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/islendingar-greida-55-prosent-haerra-verd-fyrir-matvoru-en-ibuar-esb\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-146745-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1536x926.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-2048x1235.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-146745-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-146745-7562-1 bde-heading bde-heading-7562-100\">\nIcelanders pay 55 per cent more for food than EU residents.\n<\/h3><div class=\"bde-text-7562-106-146745-7562-1 bde-text bde-text-7562-106\">\nA discussion paper published today by the Competition Authority states that the price of food in Iceland is among the highest in Europe. Thus, Icelanders pay a...\n<\/div><ul class=\"bde-post-meta-7562-102-146745-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">10 June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><span class=\"ee-postmeta-term\">In focus<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-139779-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samrunatilkynning-vegna-kaupa-lyfju-a-borgar-apoteki-afturkollud\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-139779-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1536x927.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-2048x1236.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-139779-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-139779-7562-1 bde-heading bde-heading-7562-100\">\nMerger notification regarding Lyfju's acquisition of Borgar Ap\u00f3tek withdrawn\n<\/h3><div class=\"bde-text-7562-106-139779-7562-1 bde-text bde-text-7562-106\">\nLyfja hf. has notified the Competition Authority that the company and the owner of XY-lyfja ehf., which operates Borgar Ap\u00f3tek, have reached an agreement to drop...\n<\/div><ul class=\"bde-post-meta-7562-102-139779-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">5th June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-138541-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-fylgist-med-uttekt-nordmanna-a-bankamarkadi\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-138541-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-768x511.jpg.webp\" alt=\"P\u00e1ll Gunnar P\u00e1lsson, Director-General of the Competition Authority. Composite image\/CAP\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-138541-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-138541-7562-1 bde-heading bde-heading-7562-100\">\nThe Competition Authority monitors the Norwegians' review of the banking market\n<\/h3><div class=\"bde-text-7562-106-138541-7562-1 bde-text bde-text-7562-106\">\nThe Norwegian competition authority has launched a review of competition in the country's banking market. This is the first step towards a possible market investigation...\n<\/div><ul class=\"bde-post-meta-7562-102-138541-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">28 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-138119-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/norska-samkeppniseftirlitid-tekur-bankamarkadinn-til-skodunar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-138119-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-1536x927.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-2048x1236.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-138119-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-138119-7562-1 bde-heading bde-heading-7562-100\">\nThe Norwegian Competition Authority is reviewing the banking market\n<\/h3><div class=\"bde-text-7562-106-138119-7562-1 bde-text bde-text-7562-106\">\nThe Norwegian Competition Authority has launched a review of competition in the country's banking market, and this is the first step towards a possible market investigation...\n<\/div><ul class=\"bde-post-meta-7562-102-138119-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">27 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-137199-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/oskad-eftir-umsognum-um-samruna-tvg-zimsen-eimskips-og-cargo-express\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-137199-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-137199-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-137199-7562-1 bde-heading bde-heading-7562-100\">\nComments sought on the merger of TVG Zimsen \/ Eimskips and Cargo Express\n<\/h3><div class=\"bde-text-7562-106-137199-7562-1 bde-text bde-text-7562-106\">\nThe Competition Authority is reviewing the merger between TVG Zimsen, Eimskip and Cargo Express. Cargo Express primarily sells transport services by freight flight...\n<\/div><ul class=\"bde-post-meta-7562-102-137199-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">26 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-132270-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/i-tilefni-af-umfjollun-um-reglur-samkeppniseftirlitsins-og-hopuppsagnir\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-132270-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-132270-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-132270-7562-1 bde-heading bde-heading-7562-100\">\nIn light of the coverage of the \u201eCompetition Authority's rules\u201c and mass redundancies\n<\/h3><div class=\"bde-text-7562-106-132270-7562-1 bde-text bde-text-7562-106\">\nIn media coverage of the collective redundancies at Berjaya Hotels Iceland, in connection with a possible takeover of the operation of Berjaya hotels by Icelandair Hotels, it has been reported, among other things, that...\n<\/div><ul class=\"bde-post-meta-7562-102-132270-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-132164-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-beinir-thvi-til-storytel-ad-gaeta-varudar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-132164-7562-1 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-132164-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-132164-7562-1 bde-heading bde-heading-7562-100\">\nThe Competition Authority advises Storytel to exercise caution.\n<\/h3><div class=\"bde-text-7562-106-132164-7562-1 bde-text bde-text-7562-106\">\nThe Competition Authority advises Storytel to exercise caution in its marketing and pricing offers at a sensitive time when a new entrant is testing the waters in the market...\n<\/div><ul class=\"bde-post-meta-7562-102-132164-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n<\/div><\/div>\n            <div class=\"swiper-button-prev\">\n          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132.7C366.5 138.9 366.5 149.1 372.7 155.3L521.4 304L80 304C71.2 304 64 311.2 64 320C64 328.8 71.2 336 80 336L521.4 336L372.7 484.7C366.5 490.9 366.5 501.1 372.7 507.3C378.9 513.5 389.1 513.5 395.3 507.3L571.3 331.3z\"\/><\/svg>\n        <\/div>\n    \n    \n<\/div>\r\n<\/div><\/div>\n<\/section><section class=\"bde-section-28-303 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-28-304 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-305 bde-heading\">\nBlog posts\n<\/h2><div class=\"bde-button-28-306 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/release\/?_posts_categories=pistlar\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">All posts<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-post-loop-28-307 bde-post-loop\" data-entrance=\"slideUp\"><div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"307\"><div class=\"swiper\"><div class=\"bde-loop bde-loop-slider ee-posts ee-posts-slider swiper-wrapper\">    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-153891-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/landsrettur-leggur-fyrir-heradsdom-ad-fjalla-um-ologmaett-samrad-samskipa-og-eimskips\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-153891-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1024x681.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-2048x1363.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2024\/09\/Landsrettur-1-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-153891-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-153891-7562-2 bde-heading bde-heading-7562-100\">\nThe Court of Appeal directs the district court to consider the illegal collusion between Samskip and Eimskip.\n<\/h3><div class=\"bde-text-7562-106-153891-7562-2 bde-text bde-text-7562-106\">\nThe Court of Appeal has overturned a district court's dismissal order and directed a district judge to hear the case of the Competition Authority against Samskip...\n<\/div><ul class=\"bde-post-meta-7562-102-153891-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">15 June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><span class=\"ee-postmeta-term\">In focus<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-146745-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/islendingar-greida-55-prosent-haerra-verd-fyrir-matvoru-en-ibuar-esb\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-146745-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-1536x926.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-2048x1235.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Dagvoruverd-a-Island-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-146745-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-146745-7562-2 bde-heading bde-heading-7562-100\">\nIcelanders pay 55 per cent more for food than EU residents.\n<\/h3><div class=\"bde-text-7562-106-146745-7562-2 bde-text bde-text-7562-106\">\nA discussion paper published today by the Competition Authority states that the price of food in Iceland is among the highest in Europe. Thus, Icelanders pay a...\n<\/div><ul class=\"bde-post-meta-7562-102-146745-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">10 June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><span class=\"ee-postmeta-term\">In focus<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-139779-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samrunatilkynning-vegna-kaupa-lyfju-a-borgar-apoteki-afturkollud\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-139779-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-1536x927.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-2048x1236.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/06\/Lyfja-Borgar-Apotek-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-139779-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-139779-7562-2 bde-heading bde-heading-7562-100\">\nMerger notification regarding Lyfju's acquisition of Borgar Ap\u00f3tek withdrawn\n<\/h3><div class=\"bde-text-7562-106-139779-7562-2 bde-text bde-text-7562-106\">\nLyfja hf. has notified the Competition Authority that the company and the owner of XY-lyfja ehf., which operates Borgar Ap\u00f3tek, have reached an agreement to drop...\n<\/div><ul class=\"bde-post-meta-7562-102-139779-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">5th June 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-138541-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-fylgist-med-uttekt-nordmanna-a-bankamarkadi\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-138541-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-768x511.jpg.webp\" alt=\"P\u00e1ll Gunnar P\u00e1lsson, Director-General of the Competition Authority. Composite image\/CAP\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Pall-Gunnar-Bankamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-138541-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-138541-7562-2 bde-heading bde-heading-7562-100\">\nThe Competition Authority monitors the Norwegians' review of the banking market\n<\/h3><div class=\"bde-text-7562-106-138541-7562-2 bde-text bde-text-7562-106\">\nThe Norwegian competition authority has launched a review of competition in the country's banking market. This is the first step towards a possible market investigation...\n<\/div><ul class=\"bde-post-meta-7562-102-138541-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">28 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-138119-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/norska-samkeppniseftirlitid-tekur-bankamarkadinn-til-skodunar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-138119-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-768x463.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-768x463.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-300x181.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-1024x618.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-1536x927.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-2048x1236.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Norskur-fjarmaalamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-138119-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-138119-7562-2 bde-heading bde-heading-7562-100\">\nThe Norwegian Competition Authority is reviewing the banking market\n<\/h3><div class=\"bde-text-7562-106-138119-7562-2 bde-text bde-text-7562-106\">\nThe Norwegian Competition Authority has launched a review of competition in the country's banking market, and this is the first step towards a possible market investigation...\n<\/div><ul class=\"bde-post-meta-7562-102-138119-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">27 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-137199-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/oskad-eftir-umsognum-um-samruna-tvg-zimsen-eimskips-og-cargo-express\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-137199-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Eimskip-TVG-Zimsen-Cargo-Express-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-137199-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-137199-7562-2 bde-heading bde-heading-7562-100\">\nComments sought on the merger of TVG Zimsen \/ Eimskips and Cargo Express\n<\/h3><div class=\"bde-text-7562-106-137199-7562-2 bde-text bde-text-7562-106\">\nThe Competition Authority is reviewing the merger between TVG Zimsen, Eimskip and Cargo Express. Cargo Express primarily sells transport services by freight flight...\n<\/div><ul class=\"bde-post-meta-7562-102-137199-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">26 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-132270-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/i-tilefni-af-umfjollun-um-reglur-samkeppniseftirlitsins-og-hopuppsagnir\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-132270-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hotel-umsjollun-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-132270-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-132270-7562-2 bde-heading bde-heading-7562-100\">\nIn light of the coverage of the \u201eCompetition Authority's rules\u201c and mass redundancies\n<\/h3><div class=\"bde-text-7562-106-132270-7562-2 bde-text bde-text-7562-106\">\nIn media coverage of the collective redundancies at Berjaya Hotels Iceland, in connection with a possible takeover of the operation of Berjaya hotels by Icelandair Hotels, it has been reported, among other things, that...\n<\/div><ul class=\"bde-post-meta-7562-102-132270-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-132164-7562-2 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-beinir-thvi-til-storytel-ad-gaeta-varudar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-132164-7562-2 bde-image2 bde-image2-7562-103\" src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-768x511.jpg.webp\" loading=\"lazy\" srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/05\/Hljodbokamarkadur-18x12.jpg.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\"><div class=\"bde-div-7562-104-132164-7562-2 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-132164-7562-2 bde-heading bde-heading-7562-100\">\nThe Competition Authority advises Storytel to exercise caution.\n<\/h3><div class=\"bde-text-7562-106-132164-7562-2 bde-text bde-text-7562-106\">\nThe Competition Authority advises Storytel to exercise caution in its marketing and pricing offers at a sensitive time when a new entrant is testing the waters in the market...\n<\/div><ul class=\"bde-post-meta-7562-102-132164-7562-2 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22 May 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n<\/div><\/div>\n            <div class=\"swiper-button-prev\">\n          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132.7C366.5 138.9 366.5 149.1 372.7 155.3L521.4 304L80 304C71.2 304 64 311.2 64 320C64 328.8 71.2 336 80 336L521.4 336L372.7 484.7C366.5 490.9 366.5 501.1 372.7 507.3C378.9 513.5 389.1 513.5 395.3 507.3L571.3 331.3z\"\/><\/svg>\n        <\/div>\n    \n    \n<\/div>\r\n<\/div><\/div>\n<\/section><section class=\"bde-section-28-124 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-28-125 bde-columns\"><div class=\"bde-column-28-126 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-fancy-container-28-127 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-128 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-129 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-193 bde-shortcode\">23<\/div><div class=\"bde-text-28-131 bde-text\">\nNumber of mergers in the year\n<\/div>\n<\/div><div class=\"bde-div-28-132 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-196 bde-shortcode\">21<\/div><div class=\"bde-text-28-134 bde-text\">\nNumber of completed mergers in the year\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-135 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-136 bde-heading\" data-entrance=\"fade\">\nMerger case\n<\/h2><div class=\"bde-text-28-137 bde-text\" data-entrance=\"fade\">\nA merger for the purposes of competition law is considered to have taken place when there is a permanent change in the control of an undertaking, such as through the merger of two undertakings or the takeover of one undertaking by another.\n<\/div><div class=\"bde-div-28-138 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-28-139 bde-post-loop\" data-entrance=\"fade\"><div class=\"bde-loop bde-loop- ee-posts ee-posts-\">    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-146734-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-146734-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/skyrslur-og-rit\/1-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-146734-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-146734-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-146734-9514-1 bde-text bde-text-9514-118\">\nA Competition Authority report on grocery prices in Iceland: trends and an international comparison\n<\/div>\n<\/div><div class=\"bde-column-9514-119-146734-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-146734-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-145138-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-145138-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-simans-hf-a-opnum-kerfum-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-145138-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-145138-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-145138-9514-1 bde-text bde-text-9514-118\">\nThe acquisition of Opnum kerfum ehf. by S\u00edminn hf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-145138-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-145138-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #ffe8b6;\">For treatment<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-138539-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-138539-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-kemi-ehf-a-ollu-hlutafe-i-falkanum-ismar-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-138539-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-138539-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-138539-9514-1 bde-text bde-text-9514-118\">\nPurchase of all shares in F\u00e1lkinn \u00cdsmar ehf. by Kemi ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-138539-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-138539-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #ffe8b6;\">For treatment<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-116694-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-116694-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-tvg-zimsen-ehf-a-cargo-express-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-116694-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-116694-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-116694-9514-1 bde-text bde-text-9514-118\">\nPurchase of Cargo Express ehf. by TVG-Zimsen ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-116694-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-116694-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #ffe8b6;\">For treatment<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-116677-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-116677-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/20-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-116677-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-116677-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-116677-9514-1 bde-text bde-text-9514-118\">\nPurchase of Maven ehf. by Origo ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-116677-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-116677-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b8ffb8;\">Finished<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-116671-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-116671-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/19-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-116671-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-116671-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-116671-9514-1 bde-text bde-text-9514-118\">\nThe acquisition by Alfa Framtaks ehf. and AF3-2 ehf. of all shares in N\u00f3a S\u00edr\u00edusi hf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-116671-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-116671-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b8ffb8;\">Finished<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n<\/div>\r\n<\/div>\n<\/div><div class=\"bde-div-28-140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-28-191 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/matters\/merger-agreement\/status-of-merger-proceedings\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Status of mergers<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-28-142 bde-columns\"><div class=\"bde-column-28-143 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-144 bde-heading\" data-entrance=\"fade\">\nSolutions\n<\/h2><div class=\"bde-text-28-145 bde-text\" data-entrance=\"fade\">\nThe Competition Authority handles administrative matters in competition law and prepares and makes decisions in cases concerning competition law and, where applicable, Articles 53 and 54 of the EEA Agreement.\n<\/div><div class=\"bde-div-28-146 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-28-147 bde-post-loop\" data-entrance=\"fade\"><div class=\"bde-loop bde-loop- ee-posts ee-posts-\">    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-146734-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-146734-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/skyrslur-og-rit\/1-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-146734-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-146734-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-146734-9451-1 bde-text bde-text-9451-129\">\nA Competition Authority report on grocery prices in Iceland: trends and an international comparison\n<\/div>\n<\/div><div class=\"bde-column-9451-130-146734-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-146734-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #cfc1f1;\">Reports and publications<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-145138-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-145138-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-simans-hf-a-opnum-kerfum-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-145138-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-145138-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-145138-9451-1 bde-text bde-text-9451-129\">\nThe acquisition of Opnum kerfum ehf. by S\u00edminn hf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-145138-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-145138-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-138539-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-138539-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-kemi-ehf-a-ollu-hlutafe-i-falkanum-ismar-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-138539-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-138539-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-138539-9451-1 bde-text bde-text-9451-129\">\nPurchase of all shares in F\u00e1lkinn \u00cdsmar ehf. by Kemi ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-138539-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-138539-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-116694-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-116694-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/kaup-tvg-zimsen-ehf-a-cargo-express-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-116694-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-116694-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-116694-9451-1 bde-text bde-text-9451-129\">\nPurchase of Cargo Express ehf. by TVG-Zimsen ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-116694-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-116694-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-116677-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-116677-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/20-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-116677-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-116677-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-116677-9451-1 bde-text bde-text-9451-129\">\nPurchase of Maven ehf. by Origo ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-116677-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-116677-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-116671-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-116671-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/19-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-116671-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-116671-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-116671-9451-1 bde-text bde-text-9451-129\">\nThe acquisition by Alfa Framtaks ehf. and AF3-2 ehf. of all shares in N\u00f3a S\u00edr\u00edusi hf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-116671-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-116671-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n<\/div>\r\n<\/div>\n<\/div><div class=\"bde-div-28-148 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-28-197 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/solutions\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">All solutions<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-150 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-fancy-container-28-151 bde-fancy-container\">\n  \n  \n\t\n\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-28-155 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-28-156 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-157 bde-heading\">\nCompetitive indicators\n<\/h2><div class=\"bde-button-28-158 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">More about the competitiveness indicators<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-columns-28-159 bde-columns\"><div class=\"bde-column-28-160 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-183 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-161 bde-heading\" data-entrance=\"fade\">\nEffectiveness of competition\n<\/h2><div class=\"bde-text-28-162 bde-text\" data-entrance=\"fade\">\nMost countries consider it desirable for active competition to exist in as many areas of economic life as possible. The reason, in a nutshell, is that the vast majority of economic theory strongly supports the view that competition in business is highly desirable, as it increases consumer welfare and promotes efficiency in the economy.\n<\/div>\n<\/div><div class=\"bde-div-28-163 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-201 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#virkni-samkeppni-0\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-column-28-165 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-184 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-166 bde-heading\" data-entrance=\"fade\">\nConsolidation and market dominance\n<\/h2><div class=\"bde-text-28-167 bde-text\" data-entrance=\"fade\">\nThe term \u201econcentration\u201c originates in industrial economics and refers to how activity in a particular market is distributed among the firms operating within it. High concentration generally indicates relatively limited competition, whereas low concentration indicates intense competition.\n<\/div>\n<\/div><div class=\"bde-div-28-168 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-202 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#samjoppun-og-markasyfirra-1\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-column-28-170 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-185 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-171 bde-heading\" data-entrance=\"fade\">\nBarriers to access\n<\/h2><div class=\"bde-text-28-172 bde-text\" data-entrance=\"fade\">\nIt usually involves some cost and effort for a company to start operating in a new market, but this is referred to as barriers to entry. If there are no barriers to entry in a market, new companies are expected to enter and start operating in it as soon as profit opportunities arise.\n<\/div>\n<\/div><div class=\"bde-div-28-173 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-203 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#agangshindranir-2\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Virkt samkeppniseftirlit skilar umtalsver\u00f0um \u00fej\u00f3\u00f0hagslegum \u00e1bata Fl\u00fdtilei\u00f0ir \u00darlausnir \u00datgefi\u00f0 efni Kvartanir og erindi L\u00f6g og reglur \u00cd brennidepli Landsr\u00e9ttur leggur fyrir h\u00e9ra\u00f0sd\u00f3m a\u00f0 fjalla um \u00f3l\u00f6gm\u00e6tt samr\u00e1\u00f0 Samskipa og Eimskips \u00cdslendingar grei\u00f0a 55 pr\u00f3sent h\u00e6rra ver\u00f0 fyrir matv\u00f6ru en \u00edb\u00faar ESB Samrunatilkynning vegna kaupa Lyfju \u00e1 Borgar Ap\u00f3teki afturk\u00f6llu\u00f0 Samkeppniseftirliti\u00f0 fylgist me\u00f0 \u00fattekt Nor\u00f0manna \u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wds_title":"Samkeppniseftirliti\u00f0","_wds_metadesc":"Stu\u00f0lar a\u00f0 virkri samkeppni almenningi til hagsb\u00f3ta","_wds_focus-keywords":"Samkeppniseftirliti\u00f0","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":{"title":"The Competition Authority","description":"Promotes effective competition for the benefit of the public.","images":[136903]},"_wds_twitter":{"title":"The Competition Authority","description":"Promotes effective competition for the benefit of the public.","images":[136903]},"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":5,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":138603,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28\/revisions\/138603"}],"wp:attachment":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}