{"id":28,"date":"2025-06-16T16:44:51","date_gmt":"2025-06-16T16:44:51","guid":{"rendered":"https:\/\/www.samkeppni.is\/?page_id=28"},"modified":"2026-02-24T15:33:52","modified_gmt":"2026-02-24T15:33:52","slug":"home","status":"publish","type":"page","link":"https:\/\/www.samkeppni.is\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<section class=\"bde-section-28-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-28-101 bde-columns\"><div class=\"bde-column-28-102 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-224 bde-div border-light\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-28-103 bde-heading\" data-entrance=\"fade\">\nEffective competition enforcement delivers significant macroeconomic benefits\n<\/h1><div class=\"bde-code-block-28-105 bde-code-block\" data-entrance=\"fade\">\n\n            <div class=\"header-search-container\" data-search-type=\"autosuggest\" >\n            <div class=\"autosuggest-wrapper\"><\/div>\n        <\/div>\n    \n\n\n<\/div><div class=\"bde-div-28-279 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-28-278 bde-text\">\nShortcuts\n<\/div><div class=\"bde-div-28-106 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-107 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/solutions\/\" target=\"_self\" data-type=\"url\">\n  Solutions\n\n<\/a><a class=\"bde-text-link-28-109 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/release\/\" target=\"_self\" data-type=\"url\">\n  Published material\n\n<\/a><a class=\"bde-text-link-28-108 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/complaints-and-enquiries\/\" target=\"_self\" data-type=\"url\">\n  Complaints and enquiries\n\n<\/a><a class=\"bde-text-link-28-110 bde-text-link border-light border-light-hover breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/log-and-rules\/\" target=\"_self\" data-type=\"url\">\n  Laws and regulations\n\n<\/a>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-28-225 bde-div border-light\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-175 bde-heading\" data-entrance=\"fade\">\nIn focus\n<\/h2><div class=\"bde-post-loop-28-194 bde-post-loop\"><div class=\"bde-loop bde-loop- ee-posts ee-posts-\">    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-text-link-9601-100-92308-9601-1 bde-text-link arrow-link bde-text-link-9601-100 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-ogildir-samruna-ferro-zink-og-metal\/\" target=\"_self\" data-type=\"url\">\n  The Competition Authority annuls the merger of Ferro Zink and Metal\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-text-link-9601-100-90908-9601-1 bde-text-link arrow-link bde-text-link-9601-100 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-skilar-umsogn-um-frumvarp-um-laekkun-virdisaukaskatts-a-eldsneyti\/\" target=\"_self\" data-type=\"url\">\n  The Competition Authority submits an opinion on the bill to reduce the value added tax on fuel.\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-text-link-9601-100-84646-9601-1 bde-text-link arrow-link bde-text-link-9601-100 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppnismat-lykilatridi-til-ad-efla-samkeppnishaefni\/\" target=\"_self\" data-type=\"url\">\n  Competitive assessment is a key factor in enhancing competitiveness.\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-text-link-9601-100-73024-9601-1 bde-text-link arrow-link bde-text-link-9601-100 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-kaerir-fravisun-heradsdoms-i-mali-samskipa-til-landsrettar\/\" target=\"_self\" data-type=\"url\">\n  The Competition Authority appeals the district court's dismissal of Samskip's case to the Court of Appeal.\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <a class=\"bde-text-link-9601-100-61677-9601-1 bde-text-link arrow-link bde-text-link-9601-100 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/rannsokn-a-milu-lokid-med-stjornvaldssektum-og-endurskodun-a-skilyrdum-sem-hvila-a-fyrirtaekinu\/\" target=\"_self\" data-type=\"url\">\n  Investigation into M\u00edla concluded with administrative fines and a review of the conditions imposed on the company.\n\n<\/a>    <\/div>\n<\/div>\r\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-111 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-112 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-113 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-198 bde-shortcode\">19<\/div><div class=\"bde-text-28-115 bde-text\">\nNumber of solutions in the year\n<\/div>\n<\/div><div class=\"bde-div-28-116 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-199 bde-shortcode\">8<\/div><div class=\"bde-text-28-118 bde-text\">\nNumber of merger cases under review\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-28-119 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-28-120 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-287 bde-heading\">\nLatest news &amp; articles\n<\/h2><div class=\"bde-button-28-122 bde-button\">\n    \n                        \n                                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/release\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">All news and articles<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-post-loop-28-123 bde-post-loop\" data-entrance=\"slideUp\"><div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"123\"><div class=\"swiper\"><div class=\"bde-loop bde-loop-slider ee-posts ee-posts-slider swiper-wrapper\">    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-92308-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-ogildir-samruna-ferro-zink-og-metal\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-92308-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal.jpg.webp\" alt=\"The Competition Authority has concluded that the merger of Ferro Zink ehf. and Metal ehf. hinders effective competition and must therefore be annulled.\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal.jpg.webp 1761w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-akvordun-Ferro-Zink-og-Metal-18x12.jpg.webp 18w\" data-sizes=\"(max-width: 1761px) 100vw, 1761px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1761px; --smush-placeholder-aspect-ratio: 1761\/1172;\"><div class=\"bde-div-7562-104-92308-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-92308-7562-1 bde-heading bde-heading-7562-100\">\nThe Competition Authority annuls the merger of Ferro Zink and Metal\n<\/h3><ul class=\"bde-post-meta-7562-102-92308-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">17 April 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-90908-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-skilar-umsogn-um-frumvarp-um-laekkun-virdisaukaskatts-a-eldsneyti\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-90908-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-scaled.jpg.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-scaled.jpg.webp 2560w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-1024x681.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-2048x1363.jpg.webp 2048w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Samkeppniseftirlitid-umsogn-18x12.jpg.webp 18w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1703;\"><div class=\"bde-div-7562-104-90908-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-90908-7562-1 bde-heading bde-heading-7562-100\">\nThe Competition Authority submits an opinion on the bill to reduce the value added tax on fuel.\n<\/h3><ul class=\"bde-post-meta-7562-102-90908-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">16 April 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-84646-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppnismat-lykilatridi-til-ad-efla-samkeppnishaefni\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-84646-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1.jpg.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1.jpg.webp 1761w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1-300x200.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1-1024x682.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1-768x511.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1-1536x1022.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/04\/Margret-og-Pallo1-18x12.jpg.webp 18w\" data-sizes=\"(max-width: 1761px) 100vw, 1761px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1761px; --smush-placeholder-aspect-ratio: 1761\/1172;\"><div class=\"bde-div-7562-104-84646-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-84646-7562-1 bde-heading bde-heading-7562-100\">\nCompetitive assessment is a key factor in enhancing competitiveness.\n<\/h3><ul class=\"bde-post-meta-7562-102-84646-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">10 April 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-73024-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/samkeppniseftirlitid-kaerir-fravisun-heradsdoms-i-mali-samskipa-til-landsrettar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-73024-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/flutningaskip.png.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/flutningaskip.png.webp 1350w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/flutningaskip-300x144.png.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/flutningaskip-1024x493.png.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/flutningaskip-768x370.png.webp 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1350px; --smush-placeholder-aspect-ratio: 1350\/650;\"><div class=\"bde-div-7562-104-73024-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-73024-7562-1 bde-heading bde-heading-7562-100\">\nThe Competition Authority appeals the district court's dismissal of Samskip's case to the Court of Appeal.\n<\/h3><ul class=\"bde-post-meta-7562-102-73024-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">30 March 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-61677-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/rannsokn-a-milu-lokid-med-stjornvaldssektum-og-endurskodun-a-skilyrdum-sem-hvila-a-fyrirtaekinu\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-61677-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/raflinur1.jpg.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/raflinur1.jpg.webp 1280w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/raflinur1-300x169.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/raflinur1-1024x576.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/10\/raflinur1-768x432.jpg.webp 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/720;\"><div class=\"bde-div-7562-104-61677-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-61677-7562-1 bde-heading bde-heading-7562-100\">\nInvestigation into M\u00edla concluded with administrative fines and a review of the conditions imposed on the company.\n<\/h3><ul class=\"bde-post-meta-7562-102-61677-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">19 March 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-54909-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/heilbrigdisraduneytid-bodar-aukid-jafnraedi-i-heilsugaeslu-i-framhaldi-af-tilmaelum-ske-mikilvaegt-ad-thaer-nai-fram-ad-ganga\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-54909-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla.jpg.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla.jpg.webp 1920w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla-300x169.jpg.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla-1024x576.jpg.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla-768x432.jpg.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla-1536x864.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2026\/03\/Heilsugaesla-18x10.jpg.webp 18w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\"><div class=\"bde-div-7562-104-54909-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-54909-7562-1 bde-heading bde-heading-7562-100\">\nMinistry of Health announces increased equity in healthcare following SKE recommendations \u2013 it is important that they are implemented\n<\/h3><ul class=\"bde-post-meta-7562-102-54909-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">13 March 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-53917-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/frettir\/starf-adalhagfraedings-laust-til-umsoknar\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-53917-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/12\/untitled-design-2022-11-21t091109.734.png.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/12\/untitled-design-2022-11-21t091109.734.png.webp 650w, https:\/\/www.samkeppni.is\/wp-content\/smush-webp\/2025\/12\/untitled-design-2022-11-21t091109.734-300x212.png.webp 300w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/459;\"><div class=\"bde-div-7562-104-53917-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-53917-7562-1 bde-heading bde-heading-7562-100\">\nChief Economist position available for application\n<\/h3><ul class=\"bde-post-meta-7562-102-53917-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12 March 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">News<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n    <div class=\"bde-loop-item ee-post swiper-slide\">\n        <a class=\"bde-container-link-7562-105-35237-7562-1 bde-container-link border-light border-light-hover card-wrapper-link bde-container-link-7562-105 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/utgafa\/pistlar\/samkeppnismat-aukin-samkeppnishaefni-islensks-atvinnulifs-og-virkari-samkeppni\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-7562-103-35237-7562-1 bde-image2 bde-image2-7562-103 lazyload\" data-src=\"https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg.webp\" data-srcset=\"https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg.webp 1536w, https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg-300x169.webp 300w, https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg-1024x576.webp 1024w, https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg-768x432.webp 768w, https:\/\/www.samkeppni.is\/wp-content\/uploads\/2026\/02\/2-1536x864.jpg-18x10.webp 18w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/864;\"><div class=\"bde-div-7562-104-35237-7562-1 bde-div bde-div-7562-104\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-7562-100-35237-7562-1 bde-heading bde-heading-7562-100\">\nCompetitive Assessment \u2013 increased competitiveness of Icelandic business life and more effective competition\n<\/h3><ul class=\"bde-post-meta-7562-102-35237-7562-1 bde-post-meta bde-post-meta-7562-102\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">27 February 2026<\/span>\n                                <\/li>\n            <li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Blog posts<\/span><\/li><\/ul>\n<\/div>\n\n<\/a>    <\/div>\n<\/div><\/div>\n            <div class=\"swiper-button-prev\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 640 640\"><!--!Font Awesome Pro 7.1.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d=\"M68.7 308.7C62.5 314.9 62.5 325.1 68.7 331.3L244.7 507.3C250.9 513.5 261.1 513.5 267.3 507.3C273.5 501.1 273.5 490.9 267.3 484.7L118.6 336L560 336C568.8 336 576 328.8 576 320C576 311.2 568.8 304 560 304L118.6 304L267.3 155.3C273.5 149.1 273.5 138.9 267.3 132.7C261.1 126.5 250.9 126.5 244.7 132.7L68.7 308.7z\"\/><\/svg>\n        <\/div>\n        <div class=\"swiper-button-next\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 640 640\"><!--!Font Awesome Pro 7.1.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d=\"M571.3 331.3C577.5 325.1 577.5 314.9 571.3 308.7L395.3 132.7C389.1 126.5 378.9 126.5 372.7 132.7C366.5 138.9 366.5 149.1 372.7 155.3L521.4 304L80 304C71.2 304 64 311.2 64 320C64 328.8 71.2 336 80 336L521.4 336L372.7 484.7C366.5 490.9 366.5 501.1 372.7 507.3C378.9 513.5 389.1 513.5 395.3 507.3L571.3 331.3z\"\/><\/svg>\n        <\/div>\n    \n    \n<\/div>\r\n<\/div><\/div>\n<\/section><section class=\"bde-section-28-124 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-28-125 bde-columns\"><div class=\"bde-column-28-126 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-fancy-container-28-127 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-128 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-129 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-193 bde-shortcode\">15<\/div><div class=\"bde-text-28-131 bde-text\">\nNumber of mergers in the year\n<\/div>\n<\/div><div class=\"bde-div-28-132 bde-div\" data-entrance=\"slideUp\">\n  \n  \n\t\n\n\n\n<div class=\"bde-shortcode-28-196 bde-shortcode\">9<\/div><div class=\"bde-text-28-134 bde-text\">\nNumber of completed mergers in the year\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-135 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-136 bde-heading\" data-entrance=\"fade\">\nMerger case\n<\/h2><div class=\"bde-text-28-137 bde-text\" data-entrance=\"fade\">\nA merger for the purposes of competition law is considered to have taken place when there is a permanent change in the control of an undertaking, such as through the merger of two undertakings or the takeover of one undertaking by another.\n<\/div><div class=\"bde-div-28-138 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-28-139 bde-post-loop\" data-entrance=\"fade\"><div class=\"bde-loop bde-loop- ee-posts ee-posts-\">    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-92361-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-92361-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/10-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-92361-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-92361-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-92361-9514-1 bde-text bde-text-9514-118\">\nMerger of Ferro Zink ehf. and Metal ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-92361-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-92361-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-90891-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-90891-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/umsagnir\/3-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-90891-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-90891-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-90891-9514-1 bde-text bde-text-9514-118\">\nReport on the Bill to amend the Value Added Tax Act and the Competition Act (fuel tax rate)\n<\/div>\n<\/div><div class=\"bde-column-9514-119-90891-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-90891-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-90018-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-90018-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/samruni-hekla-fasteignir-ehf-og-bilson-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-90018-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-90018-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-90018-9514-1 bde-text bde-text-9514-118\">\nMerger of Hekla Real Estate Ltd. and B\u00edlson Ltd.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-90018-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-90018-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #ffe8b6;\">For treatment<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-81879-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-81879-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/samruni-advania-holding-hf-og-evolv-robotics-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-81879-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-81879-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-81879-9514-1 bde-text bde-text-9514-118\">\nMerger of Advania Holding hf. and Evolv Robotics ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-81879-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-81879-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #ffe8b6;\">For treatment<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-75147-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-75147-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/9-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-75147-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-75147-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-75147-9514-1 bde-text bde-text-9514-118\">\nMerger of \u00cdslandsbanki hf. and Hringr\u00e1s ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-75147-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-75147-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b8ffb8;\">Finished<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9514-100-75131-9514-1 bde-div bde-div-9514-100\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9514-126-75131-9514-1 bde-container-link bde-container-link-9514-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/8-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9514-116-75131-9514-1 bde-columns bde-columns-9514-116\"><div class=\"bde-column-9514-117-75131-9514-1 bde-column bde-column-9514-117\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9514-118-75131-9514-1 bde-text bde-text-9514-118\">\nMerger of Arion Bank hf., Sena ehf. and Glassriver ehf.\n<\/div>\n<\/div><div class=\"bde-column-9514-119-75131-9514-1 bde-column bde-column-9514-119\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9514-125-75131-9514-1 bde-code-block bde-code-block-9514-125\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b8ffb8;\">Finished<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n<\/div>\r\n<\/div>\n<\/div><div class=\"bde-div-28-140 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-28-191 bde-button\">\n    \n                        \n                                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/matters\/merger-agreement\/status-of-merger-proceedings\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Status of mergers<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"bde-columns-28-142 bde-columns\"><div class=\"bde-column-28-143 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-144 bde-heading\" data-entrance=\"fade\">\nSolutions\n<\/h2><div class=\"bde-text-28-145 bde-text\" data-entrance=\"fade\">\nThe Competition Authority handles administrative matters in competition law and prepares and makes decisions in cases concerning competition law and, where applicable, Articles 53 and 54 of the EEA Agreement.\n<\/div><div class=\"bde-div-28-146 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-28-147 bde-post-loop\" data-entrance=\"fade\"><div class=\"bde-loop bde-loop- ee-posts ee-posts-\">    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-92361-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-92361-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/10-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-92361-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-92361-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-92361-9451-1 bde-text bde-text-9451-129\">\nMerger of Ferro Zink ehf. and Metal ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-92361-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-92361-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-90891-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-90891-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/umsagnir\/3-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-90891-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-90891-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-90891-9451-1 bde-text bde-text-9451-129\">\nReport on the Bill to amend the Value Added Tax Act and the Competition Act (fuel tax rate)\n<\/div>\n<\/div><div class=\"bde-column-9451-130-90891-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-90891-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #f6d891;\">Reviews<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-90018-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-90018-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/samruni-hekla-fasteignir-ehf-og-bilson-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-90018-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-90018-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-90018-9451-1 bde-text bde-text-9451-129\">\nMerger of Hekla Real Estate Ltd. and B\u00edlson Ltd.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-90018-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-90018-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-81879-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-81879-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/samruni-advania-holding-hf-og-evolv-robotics-ehf\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-81879-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-81879-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-81879-9451-1 bde-text bde-text-9451-129\">\nMerger of Advania Holding hf. and Evolv Robotics ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-81879-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-81879-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-75147-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-75147-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/9-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-75147-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-75147-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-75147-9451-1 bde-text bde-text-9451-129\">\nMerger of \u00cdslandsbanki hf. and Hringr\u00e1s ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-75147-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-75147-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n    <div class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-9451-125-75131-9451-1 bde-div bde-div-9451-125\">\n  \n  \n\t\n\n\n\n<a class=\"bde-container-link-9451-126-75131-9451-1 bde-container-link bde-container-link-9451-126 breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/urlausnir\/akvardanir\/8-2026\/\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9451-127-75131-9451-1 bde-columns bde-columns-9451-127\"><div class=\"bde-column-9451-128-75131-9451-1 bde-column bde-column-9451-128\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9451-129-75131-9451-1 bde-text bde-text-9451-129\">\nMerger of Arion Bank hf., Sena ehf. and Glassriver ehf.\n<\/div>\n<\/div><div class=\"bde-column-9451-130-75131-9451-1 bde-column bde-column-9451-130\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-9451-132-75131-9451-1 bde-code-block bde-code-block-9451-132\">\n\n  \t<div class=\"label-holder\">\n                      <span class=\"label\" style=\"background-color: #b1e2ff;\">Decisions<\/span>\n      \t<\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n\n<\/a>\n<\/div>    <\/div>\n<\/div>\r\n<\/div>\n<\/div><div class=\"bde-div-28-148 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-button-28-197 bde-button\">\n    \n                        \n                                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/solutions\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">All solutions<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-column-28-150 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-fancy-container-28-151 bde-fancy-container\">\n  \n  \n\t\n\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section><section class=\"bde-section-28-155 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-28-156 bde-div\" data-entrance=\"fade\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-157 bde-heading\">\nCompetitive indicators\n<\/h2><div class=\"bde-button-28-158 bde-button\">\n    \n                        \n                                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-683f9557-511e-4a3b-969a-fbf8b138ade3 bde-button__button\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">More about the competitiveness indicators<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-columns-28-159 bde-columns\"><div class=\"bde-column-28-160 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-183 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-161 bde-heading\" data-entrance=\"fade\">\nEffectiveness of competition\n<\/h2><div class=\"bde-text-28-162 bde-text\" data-entrance=\"fade\">\nMost countries consider it desirable for active competition to exist in as many areas of economic life as possible. The reason, in a nutshell, is that the vast majority of economic theory strongly supports the view that competition in business is highly desirable, as it increases consumer welfare and promotes efficiency in the economy.\n<\/div>\n<\/div><div class=\"bde-div-28-163 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-201 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#virkni-samkeppni-0\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-column-28-165 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-184 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-166 bde-heading\" data-entrance=\"fade\">\nConsolidation and market dominance\n<\/h2><div class=\"bde-text-28-167 bde-text\" data-entrance=\"fade\">\nThe term \u201econcentration\u201c originates in industrial economics and refers to how activity in a particular market is distributed among the firms operating within it. High concentration generally indicates relatively limited competition, whereas low concentration indicates intense competition.\n<\/div>\n<\/div><div class=\"bde-div-28-168 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-202 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#samjoppun-og-markasyfirra-1\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><div class=\"bde-column-28-170 bde-column border-light\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-28-185 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-28-171 bde-heading\" data-entrance=\"fade\">\nBarriers to access\n<\/h2><div class=\"bde-text-28-172 bde-text\" data-entrance=\"fade\">\nIt usually involves some cost and effort for a company to start operating in a new market, but this is referred to as barriers to entry. If there are no barriers to entry in a market, new companies are expected to enter and start operating in it as soon as profit opportunities arise.\n<\/div>\n<\/div><div class=\"bde-div-28-173 bde-div\">\n  \n  \n\t\n\n\n\n<a class=\"bde-text-link-28-203 bde-text-link arrow-link breakdance-link\" href=\"https:\/\/www.samkeppni.is\/en\/education\/competitiveness-indicators\/#agangshindranir-2\" target=\"_self\" data-type=\"url\">\n  View details\n\n<\/a>\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Virkt samkeppniseftirlit skilar umtalsver\u00f0um \u00fej\u00f3\u00f0hagslegum \u00e1bata Fl\u00fdtilei\u00f0ir \u00darlausnir \u00datgefi\u00f0 efni Kvartanir og erindi L\u00f6g og reglur \u00cd brennidepli Samkeppniseftirliti\u00f0 \u00f3gildir samruna Ferro Zink og Metal Samkeppniseftirliti\u00f0 skilar ums\u00f6gn um frumvarp um l\u00e6kkun vir\u00f0isaukaskatts \u00e1 eldsneyti Samkeppnismat lykilatri\u00f0i til a\u00f0 efla samkeppnish\u00e6fni Samkeppniseftirliti\u00f0 k\u00e6rir fr\u00e1v\u00edsun h\u00e9ra\u00f0sd\u00f3ms \u00ed m\u00e1li Samskipa til Landsr\u00e9ttar Ranns\u00f3kn \u00e1 M\u00edlu loki\u00f0 me\u00f0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":5,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":30911,"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/pages\/28\/revisions\/30911"}],"wp:attachment":[{"href":"https:\/\/www.samkeppni.is\/en\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}