Logo Competition
Send a suggestion
Send data
Menu
  1. Home
  2. Published material
  3. Blog posts

Competitive Assessment – increased competitiveness of Icelandic business life and more effective competition

27 February 2026

A strong and competitive business sector is a fundamental prerequisite for welfare in Iceland. To that end, it is important that the business community does not face a heavier regulatory and administrative burden than is necessary. On 19 February, the Competition Authority, the Cabinet Office and the OECD held an open meeting entitled „How can we boost business activity and get more for less?” Recordings of the conference are available on the Competition Authority's website.

A presentation by Federica Maiorano, a specialist in the OECD's competition division, revealed that the organisation's extensive review of the regulatory frameworks of its member states shows that competitive barriers in Iceland are considerably higher than the OECD average. By comparison, the regulatory framework of the other Nordic countries is more pro-competitive than the average. An OECD report from 2025 on the economic situation in Iceland states that by reducing the burdensome regulatory and administrative burden, Iceland's Gross Domestic Product could be increased by approximately 6.5% over a 10-year period. Therefore, there is much to be gained.

Competitive assessment

The Competition Authority has long pointed out the importance of applying the so-called competition assessment when enacting laws and regulations in this country. Competition assessment is a methodology that the OECD has recommended its member states use to identify competitive barriers in regulation. By avoiding and removing such barriers, it is possible to open up markets, strengthen competition and reduce regulatory burden.

To promote the further implementation of competition assessment in Icelandic law and regulation-making, the Competition Authority held a successful workshop on 17 February with managers and staff from ministries and agencies involved in the formulation and enactment of regulations. The workshop included a detailed review of the OECD's Competition Assessment Toolkit.

Competition assessment can be applied not only when preparing new laws and regulations, but it is equally important to remove barriers to competition from existing legislation. At the request of the Icelandic government and in cooperation with the Competition Authority, the OECD conducted a detailed analysis of the regulation of the construction and tourism industries, and a report with the organisation's findings was published at the end of 2020.

OECD recommendations

In the report, the OECD put forward 438 recommendations for regulatory changes, of which 122 concerned the tourism sector and 316 concerned the construction industry. The OECD estimated that the regulatory simplification implied by the recommendations could lead to an increase in GDP equivalent to around 1.1 per cent of GVA.

The importance of strengthening the tourism sector need not be overstated. Competition in aviation and all commercial activity related to the operation of Keflavik Airport and other vital infrastructure is essential for a robust tourism industry in this country. Similarly, the simplification of regulations in the construction industry is designed to reduce housing costs. Simplifying planning rules and the processes for preparing and issuing building permits is part of this.

The current government has emphasised regulatory simplification. Last autumn, the government also introduced a so-called housing package, which is intended, among other things, to lower housing costs. Part of these measures is to simplify the regulations in this area. The above-mentioned OECD proposals can be of great use in these measures, but they have only been partially implemented.

In these areas, as well as in various other areas of business, there is an opportunity to improve, increase the competitiveness of Icelandic business, and thereby promote more effective competition for the benefit of all.

 

Margrét Einarsdóttir, Chairperson of the Competition Authority, and Páll Gunnar Pálsson, Director of the Competition Authority.

This post was published as an article on visir.is on 26 February 2026.,

Other news

All news and published material

Effective competition is worth the effort – The role of competition oversight in the electricity market

Páll Gunnar Pálsson, Director-General of the Competition Authority, took part in a seminar at the Samorka Conference in Akureyri on 23 May 2025. The seminar was entitled „Hlutve...
  • 27 May 2025
  • Blog posts

Optimising the procurement framework

By Val Þráinsson The design of tenders and the monitoring of effective competition among participants have a significant impact on the public sector's terms in its procurement. Public...
  • 28 February 2025
  • Blog posts

Does competition law deliver benefits?

By Val Þráinsson and Atli Rúnar Kristinsson In recent months, the public debate has addressed the cost that inevitably results from after...
  • 20 November 2024
  • Blog posts

Much is written and of varying truth – facts about merger cases

By Halldór Hallgrímsson Gröndal Recently, familiar critical voices from merger control were revived and made themselves heard. The reason for this article...
  • 27 June 2024
  • Blog posts

More on exemptions to the Agriculture Act and the position of farmers – A second letter to farmers

Dear farmers, In the Bændablaðið newspaper on 16th May, I outlined in a letter to you the Competition Authority's concerns about the recently approved amendments to the Agricultural Produce Act, th...
  • 13 June 2024
  • Blog posts

Exemptions to the Agriculture Act and the position of farmers

Dear farmers, Just before Easter, changes to the Agricultural Produce Act were passed by the Althingi which permit meat processing plants to hold consultations that are illegal...
  • 21 May 2024
  • Blog posts

Competition in scheduled flights to and from Iceland has been of great benefit to the entire nation.

The CEO's recent speech at the Icelandair Annual General Meeting At the Icelandair Annual General Meeting last March, the company's CEO, Bogi Nils Bogason, spoke in his address about competition in scheduled...
  • 8th April 2024
  • Blog posts

Calculated benefits from the Competition Authority's interventions

The article was first published in Viðskiptablaðið on Wednesday, 21 February 2024. The Competition Authority recently published its assessment of the estimated benefits of the interventions th...
  • 21 February 2024
  • Blog posts

There are opportunities to simplify regulations and increase competition.

Today, the Federation of Industry (SI) is convening a manufacturing conference at Harpa. There, burdensome regulation is being discussed and the focus is, among other things, on implementation...
  • 25 January 2024
  • Blog posts
Logo Competition
Borgartún 26, 105 Reykjavík
PO Box: 5120
Telephone: 585 0700

Shortcuts

  • Solutions
  • Laws and regulations
  • Complaints and enquiries
  • Instructional pages

Subjects

  • Subjects
  • Illegal collusion
  • Dominant market position
  • Merger case
  • Competition and the public sector
  • Market research

Competition Authority

  • About the Competition Authority
  • Governance and administration
  • Planning and strategy
  • Human resources
  • Procedure
  • Appellate Board
  • International cooperation
  • The symbol of the Competition Authority
  • Administrative review
  • Privacy Policy
New website (Beta)
Send a suggestion
Send data
  • Solutions
  • Decisions
  • Opinion
  • Reviews
  • Rulings
  • Reports
  • Subjects
  • Illegal collusion
  • Dominant market position
  • Merger case
  • Competition and the public sector
  • Market research
  • Education
  • Market definitions
  • Competitive indicators
  • Instructional pages
  • A conversation about competition
  • Frequently Asked Questions
  • Complaints and enquiries
  • Laws and regulations
  • Published material
  • News
  • Blog posts
  • In focus
  • Videos
  • Speeches and presentations
  • Reduction of VAT on fuel
  • About the Competition Authority
  • Governance and administration
  • Planning and strategy
  • Human resources
  • Procedure
  • Appellate Board
  • International cooperation
  • The symbol of the Competition Authority
  • Administrative review
  • Contact Us

Search

Leita..

The artificial intelligence is thinking...

New website samkeppni.is

The other day, it was launched. Beta version of a new website. We welcome all suggestions and comments regarding the new website via the form below.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.