The purchase by Icelandia Travel Agency Ltd. of part of the operations of Reykjavik Sightseeing Invest Ltd.

This decision sets out the investigation by the Competition Authority into the acquisition by Icelandia Travel Agency Ltd. of part of the business of Reykjavík Sightseeing Invest Ltd., namely, the Reykjavík Sightseeing, Airport Direct and Airport Express trademarks, domain name rights, materials and equipment related to the Reykjavík Sightseeing day tours, and business relationships for the day tour part of the sale.

The markets under consideration in this case are, on the one hand, the market for the organisation and sale of day trips in Iceland and its potential sub-markets, and on the other hand, the market for scheduled services between FLE and the capital region.

The Competition Authority did not find grounds for intervention regarding the acquisition, inter alia in light of the fact that the merging parties abandoned a part of the acquisition which an investigation had revealed to be the main potential barrier to competition arising from the merger. This concerned the Bus Hostel Ltd guesthouse and associated rights at Skógarhlíð 10, where the seller had operated a business and facilities for day trips and, previously, an airport shuttle service.