Arctic Adventures hf. has announced its acquisition of Special Tours / ST Holding ehf. Both companies operate in the tourism industry.
The likely market for the matter is at least the sale and operation of organised tours, but the main business of the merging parties consists of organising tours and selling recreational activities to tourists in Iceland.
Arctic Adventures hf. offers a wide range of organised tours and activities through its subsidiaries. Examples of companies owned by Arctic Adventures include Into the Glacier ehf., which specialises in glacier cave tours, and Straumhvarf ehf. The latter offers all kinds of recreational and adventure tours across the country, primarily for foreign tourists. ST Holding ehf. is the owner, among other things, of the tour operator Special Tours ehf. and the Whales of Iceland museum. The company's activities mainly consist of whale watching, RIB boat tours, bird watching by boat and related activities.
The companies' description of the merger can be read in the merger register, which is available. here without confidential information.
All stakeholders and other interested parties are hereby given the opportunity to submit their views on the merger, e.g. on its potential effects on competition, on the definition of the market and the relevant markets, the market strength of the undertakings, and the degree of active competition in the relevant markets.
The Competition Authority has sent a request for comments with specific questions to market participants, which can be read. here . Special attention is drawn to these questions, which are directed to interested parties who may wish to submit a comment.
Reviews should be sent to gogn@samkeppni.is by 21st June. Enquiries regarding the merger investigation may be directed to halldor@samkeppni.is and matthias@samkeppni.is
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