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The Competition Authority grants a conditional exemption for cooperation on the measurement of the use of online media in Iceland.

15. September 2016
Snowcap Mountain

The Competition Authority has today published a decision (nr. 24/2016) þar sem samstarfi tiltekinna vefmiðla og GI rannsókna ehf. (Gallup), um samræmdar mælingar á notkun almennings á vefmiðlum á Íslandi eru sett skilyrði. Gallup hafði fyrir hönd samstarfsaðila óskað eftir undanþágu frá ákvæðum samkeppnislaga sem banna samkeppnishindrandi samstarf fyrirtækja. Undanþágan hefur nú verið veitt með tilteknum skilyrðum þar sem einkum er leitast við að tryggja að samstarf umræddra fyrirtækja auðveldi aðgang nýrra og smærri fyrirtækja að markaðnum fyrir vefmiðla.

The project will harmonise information, on the one hand, about visits to Icelandic websites and, on the other, about demographic factors (age, gender, place of residence, etc.) which will be obtained through questionnaires. In handling the matter, the Competition Authority sought the views of the partners in the collaboration, public bodies and other stakeholders, and also requested opinions and various information for the purpose of its investigation.

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