The Competition Authority is reviewing the merger of Ölgerð Egils Skallagrímssonar hf. and Gæðabakstur ehf.
Ölgerðin and its subsidiary Danól are engaged in the production and sale of beverages, both soft drinks and alcoholic drinks, as well as the import and wholesale of various food and speciality products for grocery stores, large kitchens, restaurants, bakeries, etc.
Gæðabakstur ehf. is engaged in the production and wholesale of a wide variety of bread and cakes, including for grocery stores, under the Gæðabakstur, Ömmubakstur and other brand names.
The merger notification regarding Ölgerðin's acquisition of Gæðabakstri, in which the notifying party describes the merger and competition from its perspective, is available. here.
All stakeholders and interested parties are hereby given the opportunity to submit their views on the merger., for example, on the market position of Ölgerðin (Danól) and Gæðabakstur, the possible effects of the merger on competition, the conditions in the relevant markets, and other matters that the companies address in the merger notification or that a third party may wish to raise in relation to the merger.
Reviews should be sent by email to gogn@samkeppni.is and due to statutory deadlines in merger matters, they must be received no later than Friday, 11th July.
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