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Competitive assessment is a key factor in enhancing competitiveness.

10 April 2026

Páll Gunnar Pálsson, Director-General of the Competition Authority, and Margrét Einarsdóttir, Chair of the Authority's Board, discuss the importance of competition assessment and regulatory simplification in an article that was first published on Vísir.

They point out that competition-restricting barriers in Icelandic regulation are greater than is typical in comparable countries, and that there are opportunities to boost competition and economic growth in the country by reducing the regulatory burden. They emphasise that a strong and competitive business sector is a fundamental prerequisite for welfare, and that competition assessment is an important tool for identifying and removing regulatory barriers.

They then refer to an OECD review which shows that the Nordic countries are better placed in this area than Iceland. In OECD report from 2025 It is also stated that with a lower regulatory burden, gross domestic product in Iceland could be increased by up to 6.5% over a ten-year period.

„By avoiding and removing such obstacles, it is possible to open markets, boost competition and reduce the regulatory burden,“ say Páll Gunnar and Margrét in the article.

Read more about The content of the article here.

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